Then&Now&Tomorrow Social Media Campaign
The online presence of the 2024 UT Austin BFA Design Senior Capstone Exhibition
UT SDCT Capstone Communications Committee Team Lead
Collaborative Extracurricular Project
Creating and curating content for the digital presence of my senior design exhibition.
THE OPPORTUNITY
Then&Now&Tomorrow, the 2024 BFA Design Exhibition of the School of Design & Creative Technologies, is the culmination of 4 years of my education at the University of Texas. The show was fully student-run, meaning we were tasked with contributing to the design, preparation, and presentation of the exhibition based on our strengths and interests. As a proven social media savvy girl, I took initiative of the Communications Committee, and as team lead managed a group of 20 members working on advertising material, digital presence, and exhibition artifacts, while maintaining communications with administration.
THE PROLOGUE
We collaborated with the branding committee to leverage their guidelines and assets, creating social media graphics such as posts and stories that aligned with the established brand identity. Each post was crafted to convey information about the event, exhibition, designers, and their projects, while also reflecting our experiences as students at the School of Design.
THE GRAPHIC DESIGN
A key responsibility was setting up a photo studio, where I directed and captured portraits of each designer involved in the exhibition. These portraits were then meticulously edited to align with the established brand identity and were incorporated into our social media materials.
THE PHOTOGRAPHY
Utilizing the branding guidelines I contributed to building, I developed a strategic content plan and crafted engaging social media materials to inform and draw attendees to the showcase. By curating a content calendar and feed plan, I executed a cohesive visual theme that captured the essence of our exhibition while spotlighting the designers and their work. This approach led to a 30% increase in online following and engagement, and attracted over 500 attendees over two weeks. The social media campaign not only unified the work of all designers but also effectively represented the vibrant culture and community at the School of Design & Creative Technologies.
Successfully digitally marketed an event and drew over 500 attendees.
THE OUTCOME
