Texas Delta Gamma E-Communications
A rebrand of the social media and digital platforms of Texas Delta Gamma.
Director of Public Relations & E-Communications
Individual Extracurricular Project
Develop and sustain a compelling online presence that effectively communicates the visual brand identity.
THE OPPORTUNITY
One of my favorite experiences in my creative journey was the two years I spent as Director of Public Relations and E-Communications for my sorority. It was something I enjoyed doing with my whole heart, a time investment that often acted as my creative outlet. I was tasked with cultivating and maintaining a brand that I developed myself to represent the women of Texas Delta Gamma.
Reflecting on the vibrancy and elegance of my chapter members, I crafted a clean, bright, and colorful visual brand that captures their dynamic and classy nature.
THE PROLOGUE
Managing the social media presence involved curating and maintaining the Instagram feed to engage and attract audiences. This role encompassed capturing and editing photos, as well as planning creative post ideas. A vibrant social media presence is crucial for a sorority's growth, particularly during recruitment season at the University of Texas, where it plays a pivotal role in attracting new members.
I also facilitated brand partnerships with popular companies and brands who reached out to us, most notably Warner Bros during publicity for the Barbie movie! I would curate content in exchange for experiences and gifts for our chapter.
THE SOCIAL MEDIA
A key responsibility in this role was redesigning the entire website, which serves as a crucial hub for recruitment information, details about our philanthropic efforts, and contact information for officers. I crafted a visual design that not only aligned with the social media brand I developed but also enhanced the overall user experience and functionality of the site.
THE WEBSITE REDESIGN
I consulted with upper chapter leadership to understand what identity they wished to cultivate for recruitment as well as for a general audience that would represent alumni, current members, and potential new members as well. We developed a brand identity of wholesome, fun-loving, active community members represented through a bright, colorful, and clean visual brand.
BRAND DEVELOPMENT
Created a 30% increase in social media followers and a 15% increase in engagement.
THE OUTCOME