Prepper
A digital platform built to facilitate meal-prepping services.
Collaborative Academic Project | UX Design & Research Lead
Develop a service that creates ease aο»Ώnd support in the process and experience of meal prep.
THE OPPORTUNITY
Healthy eating is something that is a prevalent challenge for many folks, particularly due to busy lives being led with not enough time or energy to invest into making a hearty meal. Meal prepping has been a popular method of taking on this challenge, but can still be a very time-consuming activity.
THE PROLOGUE
Our goal was to conduct a general investigation into peopleβs attitudes toward meal prepping and how it fits into their daily lives. We conducted a quantitative and qualitative research process involving a survey asking questions on experiences with meal prepping and subsequent in-depth interviews with our identified target audience of middle-aged working married women.
We conducted 50 interviews with middle-aged working women and were able to gain a holistic understanding of their expectations, encounters, and needs, which we then reflected through the use of a user persona.
THE RESEARCH
THE RESEARCH METHODOLOGY
Survey, 50 Interviews, Persona Profiling, Contextual Inquiry
THE ANALYSIS METHODOLOGY
User Persona Development, Affinity Mapping, Stakeholder Mapping
We learned from our research phase that most of our interviewees struggle to have enough time to plan and prep dinners due to their busy schedules and family lives. 85% of our survey respondents and interviewees indicated to us that if someone could do the labor of grocery shopping and cooking for them for the week, it would allow them to achieve their nutritional goals, while also attending to their daily responsibilities.
THE INSIGHTS
I designed a mobile application that allows users to connect with meal preppers in their area.
THE SOLUTION
Prepper is an app centered around connecting people who need assistance with meal-prepping or cooking for their families, with people in their area who are skilled in the kitchen and want to offer their services.
Prepper's main functions are exploring available "Preppers" (meal preppers), scheduling prep sessions, communicating with the Preppers, and saving and adding your recipes to your Prepbook. The experience begins with scrolling through the different Preppers, looking at their profile and specialties, understanding their availability, adding recipes you would like them to make, and then communicating with them.
By facilitating interactions between users and Preppers, the process of meal-prepping for a week or cooking for a special occasion would be streamlined and refined into a single platform.
ROLES & RESPONSIBILITIES
Wireframed and prototyped high-fidelity design of a mobile application according to a branding guide I developed.
UI/Product Design
Organized and facilitated Design Thinking activities for a group of 5 people to progress project through human-centered design process.
Design Thinking Facilitation
Leadership & Communication
Spearheaded UX research and design efforts for a collaborative project of 5 people.
User Research
Led quantitative and qualitative research processes, as well as synthesis of raw data into actionable insights.
Figma, Photoshop, Miro, Canva, Microsoft Excel, Otter.ai
TOOLS
TIMELINE
12 weeks